Horn of African Journal of Business and Economics (HAJBE) https://ejhs.ju.edu.et/index.php/jbeco <p align="justify"><span style="font-family: Open\ Sans, sans-serif;"><span style="font-size: small;"><span style="font-weight: normal;">Horn of Africa Journal of Business and Economics (HAJBE) is an academic journal Published by College of Business and Economics, Jimma University, Jimma, Ethiopia. </span><span style="font-weight: normal;">Aimed a</span>t publishing high quality research papers in the field of Accounting, Economics, Finance, Management, leadership and Corporate Governance, Innovation and change Management, Supply Chain Management, International business, entrepreneurship and development, taxation and other topics related to business and economics contributing to international literatures.</span></span></p> <p align="justify">&nbsp;</p> Business and Economics College, Jimma University en-US Horn of African Journal of Business and Economics (HAJBE) 2617-0078 Role of Ethiopian Industrial Parks in Safeguarding the Environment https://ejhs.ju.edu.et/index.php/jbeco/article/view/5526 <p><em>This study explores the role of Ethiopia's industrial parks in enhancing environmental stewardship, with a focus on the adoption of sustainable practices in line with United Nations Industrial Development Organizations performance framework. Using cross-sectional study design, primary data was collected from randomly selected 395 managerial and technical employees in both private and public industrial parks (IPs). The research utilized binary logistic regression model to assess the role of IPs in environmental safeguarding. It emphasizes the importance of environmentally suitable site selection, developing green infrastructure, segregated recycling reception bins and containers for recyclable and non-recyclable byproducts in industrial parks. Moreover, efficient and clean production methods, effective emission, and waste management strategies in IPs significantly enhance environmental safeguarding. The study also reflects on off-site landfills for managing solid waste in industrial parks, as well as not installing solar street lighting throughout the IPs, problem related to collecting, storing, and treating, toxic and hazardous waste, conducting annual environmental audit on each company, making sure operators have International Sustainability and Carbon Certification, and availing efficient solid waste collection service are the major problems to protection and safeguarding environment.&nbsp;Therefore, the study recommends continuous monitoring and evaluation of the implementation of environmental rules and regulations on sustainable basis to ensure their effectiveness and relevance in the ever-evolving industrial landscape. More importantly, the study suggests the need for implementing mitigation measures concerning the generation of industrial hazardous wastes and the reduction of health hazards through waste minimization, waste recovery and reuse, and waste treatment and disposal.</em></p> Mengistu Walelegn Teshome Tafesse Copyright (c) 2024-06-30 2024-06-30 7 1 1 19 Examining Postgraduate University Journalism And Communication Students' and Advertising Agency Employees' Attitudes About Advertising Discourses https://ejhs.ju.edu.et/index.php/jbeco/article/view/5527 <p><em>People gain from advertising by receiving information about the availability, characteristics, and costs of particular items and services. However, in Ethiopia, it is not clear whether people have a positive or negative attitude about advertising. To ascertain the attitudes toward advertisement discourse, the study attempts to examine from the perspective of university students and some media and advertising agency employees. The total number of participants of this study was 64 and they were journalism and communication postgraduate students from three selected universities and a few advertising agency workers in Ethiopia. In the selection of the participants of the study, both purposeful and convenience sampling methods were used. Data were gathered using closed and open-ended questionnaires and analyzed using descriptive statistics, i.e. means and standard deviations and thematic analyses respectvely. The analysis of quantitative data shows that the majority of participants have an unfavorable attitude toward advertising discourse, for they agree with the majority of statements (M=3.695). &nbsp;On the other hand, the qualitative data reveal the reasons for disliking and liking advertising discourses that may contribute to the development of positive or negative attitudes respectively.&nbsp; From the two sets of data analyses, it is possible to conclude that the majority of participants have negative attitudes about advertising because of&nbsp; their belief that it distorts reality and deceives people.</em></p> Getachew Seyoum Woldemariam Mandefro Fenta Terefe Copyright (c) 2024-06-30 2024-06-30 7 1 20 39