Determinants of Member Satisfaction in Hangar Abaya Farmers’ Cooperative Union in East Wallaga Zone, Oromia State, Ethiopia

Abstract

Member satisfaction with the services and management of the cooperative is crucial for the interaction of members and participation in their cooperatives. Hence, the purpose of the current study is to investigate the determinants of member satisfaction of Hangar Abaya Farmers’ Cooperative Union. To achieve the designed objective, the study collected data from the respondents and key informants using a semi-structured questionnaire and in-depth interview respectively. It also used descriptive cross-sectional and explanatory research design. Regarding data analyses, the study employed descriptive particularly weighted mean of the Likert scale and Relative Importance Index. Besides, inferentially, OLR was used to see the direction and extent of the determinants. The descriptive findings of the study depict that members of the Hangar Abaya Farmers’ Cooperative Union are satisfied with the marketing operation and services delivered by the cooperative union. From the OLR all the governance and management of the cooperative union, implementation of cooperative principles, and marketing efficiency and facilities of the case of the study are statistically significant and positively determining member satisfaction among which cooperative governance is the highest and marketing facility is the least to influence member satisfaction. Consequently, Hangar Abaya Farmers’ Cooperative Union is advised to improve its marketing facilities to facilitate marketing operations and then further enhance member satisfaction is the key to the longevity of the cooperative union.