The Impact of Dysfunctional Communication on the Financial Performance of Tanzanian Tour Operator Firms

Abstract

The study attempted to examine the impact of dysfunctional communication on the financial performance of Tanzanian tour operator firms. The population of study comprised of tour operator’s firms, where, the sample size was 152. The study used a cross sectional survey study design and employed mixed approach. Data from employee who have no administrative roles were collected using questionnaire, while interviews were used to collect data from employees who hold administrative positions. Quantitative data were analyzed using descriptive statistics and Multiple Linear Regression model, whereby; qualitative data were analyzed using Content Analysis. The study observed that dysfunctional communication influences financial performance in tour operator’s firms in Tanzania. The study observed that norms and values financial performance of Tanzanian tour operator firms by P-Values 0.001 and 0.05 respectively. Thus, the study recommends that, the management of tourism tour operator’s firm’s should take careful to measures of financial performance indicators such as revenue and number of visitors